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Nissan Vases campaign

Print Ads, Consumer

LEW’LARA\TBWA created the Nissan “Vases” campaign to promote the fact that the Nissan Sentra comes with six airbags. The message is unmistakable: people, like blue and white Ming vases, are fragile. The campaign is a clear and striking visualization of the importance of safety for both drivers and their families. It is all the more memorable for its unexpected focus on people and complete lack of images relating to cars.

Bernardo Romero, art director; Marcos Almirante, writer; Cesar Herszkowicz, creative director; Mariana Sá, executive creative director; Manir Fadel, chief creative officer; Supachai Puthikulangkura, Illusion Co., photographer; Surachai Puthikulangkura, Illusion Co./Supachai U-Rairat, Illusion Co., illustrators; Ana Karina Melo/Ale Sarilho, art buyers; Lew’Lara\TBWA (Sao Paulo, Brazil), ad agency; Nissan Brasil, client.