10.22.08

Nivea out of home promotion

Out-of-Home Ads, Consumer

TBWA\Chiat\Day New York helped Nivea once again promote its Good-Bye Cellulite product during Miami Fashion Week, in South Beach. For swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive Good-Bye Cellulite sofas; it could be called a “product demonstration” carried out in a place where the target audience thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas (by furniture builder Dune), were bona fide conversation pieces during the soiree.

Peter Unger, art director; James Cheung, writer/creative director; Andre Trenier, hand lettering; Joni Adams, production manager; Emily Stanford, account supervisor.

www.tbwachiat.comwww.nivea.com