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09.29.08
NIZUC identity/marketing materials
Collateral, Consumer
New York based Carbone Smolan Agency developed the brand strategy, name, identity, sales and marketing collateral for NIZUC, a new resort and residence on the Riviera Maya. What began as the vision of developer Alan Becker has, through a collaborative team of designers and hospitality visionaries, been transformed into world-class architecture, breathtaking landscapes, and an authentic culture. The strong black-and-white motif, the anthropomorphic quality of the logo and the precision of the typography join for a one-of-a-kind expression of the brand.
Carla Miller, design director;
Erin Hall, designer;
Leslie Smolan, principal.
www.carbonesmolan.comwww.nizuc.com