09.29.08

NIZUC identity/marketing materials

Collateral, Consumer

New York based Carbone Smolan Agency developed the brand strategy, name, identity, sales and marketing collateral for NIZUC, a new resort and residence on the Riviera Maya. What began as the vision of developer Alan Becker has, through a collaborative team of designers and hospitality visionaries, been transformed into world-class architecture, breathtaking landscapes, and an authentic culture. The strong black-and-white motif, the anthropomorphic quality of the logo and the precision of the typography join for a one-of-a-kind expression of the brand.

Carla Miller, design director; Erin Hall, designer; Leslie Smolan, principal.

www.carbonesmolan.comwww.nizuc.com