12.06.11

Noble Beast print ads

Print Ads, Consumer

Noble Beast is a natural market for pets based in Phoenix. To help establish it as a smart alternative for pet owners, Los Angeles-, Phoenix- and Salt Lake City-based RIESTER created this quirky, politically incorrect campaign using royalty-free illustrations. Who would’ve thought a conservative agenda in the midst of a campaign year could help sell organic pet food.

Ben Dveirin, art director/associate creative director; Troy Pottgen, senior writer/group creative director; Tom Ortega, executive creative director.

riester.comwww.noblebeastpets.com