02.26.08

Style:Nordic print campaign

Print Ads, Consumer

The do-it-yourself furniture market is overrun with mass-market designs. Not so at Style:Nordic which boasts some of the best and latest designs. To dramatize the innovative do-it-yourself designs, Publicis Singapore created this series of print ads incorporating the essential tools of this type of furniture--allen wrenches, needlenose pliers and sockets. Simply put: This company does do-it-yourself right.

Alfred Wee, art director; James Lim, writer; Alfred Wee/James Lim, creative group heads; Calvin Soh/Sandip KT, executive creative directors; Jimmy Fok, Calibre Pics, photographer.

www.publicis.com.sgstylenordic.com