07.29.09

North Carolina Division of Tourism print ad

Print Ads, Consumer

The charge for Charlotte, North Carolina-based Loeffler Ketchum Mountjoy was to create a one-page ad for the North Carolina Division of Tourism, highlighting the essence of the visitor experience. Who hasn’t held a shell to their ear to hear the surf? This ad merely expresses that wonder for the iPod Generation.

Shawn Perritt, art director; Steve Lasch, writer; Jim Mountjoy, creative director; Mindseye, digital artist; Joy Crouch, agency producer.

www.lkmideas.comvisitnc.com