06.13.11

Oakland Athletics "The Closer" TV spot

TV/Radio Commercials, Consumer

“Green Collar Baseball” is Hub Strategy’s concept for the 2011 Oakland A’s season. The idea spawned from the fact that the team is gritty, scrappy and young. To make up for their lack of experience, they give an extra dose of hustle and effort in everything they do. The San Francisco agency communicated its unrelenting passion and drive for the game across this integrated campaign using a mix of gritty type and textures, action-packed game stills and consistent writing. "The Closer" is one of seven TV spots that will be released during the season.

Jason Rothman, Hub Strategy, art director/associate creative director; Sam Pond, Hub Strategy, writer; DJ O’Neil, Hub Strategy, creative director/director; Jason Mitchell, Hub Productions, director of photography; Angelina Dilg, Hub Strategy, agency producer; Margaret Knight, Hub Productions, line producer; Ed Feldman, Hub Productions, editor; Quickspotz, music/audio; Rough House, color.

www.hubstrategy.comoakland.athletics. ...