Hub Strategy used bold colors and typography in this campaign for the baseball team.
San Francisco integrated creative agency, Hub Strategy, recently revealed new work for major league baseball team the Oakland A’s. It’s the third year of the well-received “Green Collar Baseball” campaign and the new design replaces the Athletic-tape-themed campaign of 2010 and 2011. Hub used bold color, typography, texture and, as “Chemistry” proves, a lighthearted approach to team dynamics. The campaign includes transit advertising, radio, TV and out-of-home.