06.11.12

Oakland A's campaign

Print Ads, Consumer

San Francisco integrated creative agency, Hub Strategy, recently revealed new work for major league baseball team the Oakland A’s. It’s the third year of the well-received “Green Collar Baseball” campaign and the new design replaces the Athletic-tape-themed campaign of 2010 and 2011. Hub used bold color, typography, texture and, as “Chemistry” proves, a lighthearted approach to team dynamics. The campaign includes transit advertising, radio, TV and out-of-home.

Leona Frey/Chris Elzinga/DJ O'Neil, writers; Jason Rothman, associate creative director; DJ O'Neil, creative director/director; Jason Mitchell, director of photography; Angelina Dilg, agency producer; Nat Kidder/Pete Fleming, editors; Post Production: Rough House, post-production; Quickspotz, music; Angelina Dilg, account director; Tara Brinkman, account coordinator.

www.hubstrategy.comoakland.athletics. ...