11.20.08

Okanagan Spring Brewery brand identity

Identity, Consumer

Vancouver, British Columbia's most widely-distributed craft beer, Okanagan Spring Brewery, called on Subplot Design Inc. to help reposition the brand in BC’s competitive craft beer market. Founded in 1985 the brewery had been a leading craft beer brand; however, in recent years, their share has been slowly eroded by other craft brands, pseudo-craft brands and by the insurgence of strong imports like Stella and Heineken.

The new packaging shows “Know Your Beer” in all its glory, from the first-ever “Beer Colour Scale,” ideal serving temperatures, first brew dates and the Brewmaster’s certification, to diagrams and writing that tell the story behind every beer Okanagan makes. All these elements add up to a brand that's expressive, but that considers the needs of its users by helping them choose and enjoy new beers. Subplot created the entire brand design, including all on-premise items like taphandles, pint glasses, coasters and signage, and all point-of-sale materials.

The new identity and packaging was launched to the trade in mid-August, with retailers stocking the full product line-up by early September.

Matthew Clark, designer/illustrator; Matthew Clark/Jeff Lewis, writers; Matthew Clark/Roy White, creative directors; Lana Porter Group, consumer research; Clinton Hussey (bottles/pints)/Raeff Miles (case study images), photographers.

www.subplot.comwww.okspring.com