A commercial by Don’t Panic highlights the issues affecting those hit hardest by gender inequality.
After the international nonprofit ONE Campaign launched its social media–driven campaign Poverty is Sexist in 2015, more than one million people visited the platform to make sure girls get the health care, education and opportunities they deserve. To amplify the campaign’s message and help ONE gear up for another year of action, London-based creative agency Don’t Panic created a new commercial showcasing women being told “no” at every stage in their lives. Rather than relying on artistic license and assumptions, every moment in the commercial is based on real stories previously covered in the news. The commercial wastes no scenes in highlighting the everyday issues facing girls and women around the world, from gender roles and the treatment of women in the workplace to overlooked issues like child marriage and girls’ access to education. The result not only reaches out to girls and women who have experienced these issues firsthand, but also urges activists and viewers to see that all struggles are inextricably linked to the struggle of girls and women living in extreme poverty. Although there’s nowhere on Earth where women have the same opportunities as men, the commercial concludes that anyone can take action for those hit hardest by gender inequality.