05.08.12

O'Neill Europe print ads

Print Ads, Consumer

The most iconic name in the surf industry is celebrating its 60th year in business. As part of the celebration the company recently launched this print campaign for its Spring/Summer 2012 collection. Shot on the central California coast by a small crew, working on a few secluded beaches, photographer Kyle Alexander captured the youthful moments of models that include members of the O’Neill Surf Team.

Kyle Alexander, photographer; Conroy + Tanzer Photographic, producer; Hether Beckrest, Workgroup, hair/makeup; Laurel Elizabeth, stylist.

kylealexander.comwww.oneill.com