08.08.12

Opel "The Shadows" print campaign

Print Ads, Consumer

In its most recent campaign for Opel, Y&R Paris makes a larger-than-life argument for the vehicle’s breakthrough headlight system with a photographic/illustrative approach and succinct copy: New Opel adaptive forward lighting system. Danger shall not pass unnoticed.

Eric Esculier, art director/writer; Jorge Carreno/Robin de Lestrade, creative directors; Muriel Mallet, account manager; Patrick Gernignon, illustrator; Clement Chovin/Christophe de Jandin, account supervisors.

yrparis.frwww.opel.com