Opel "The Shadows" print campaign
Print Ads, Consumer
In its most recent campaign for Opel, Y&R Paris makes a larger-than-life argument for the vehicle’s breakthrough headlight system with a photographic/illustrative approach and succinct copy: New Opel adaptive forward lighting system. Danger shall not pass unnoticed.
Eric Esculier, art director/writer;
Jorge Carreno/Robin de Lestrade, creative directors;
Muriel Mallet, account manager;
Patrick Gernignon, illustrator;
Clement Chovin/Christophe de Jandin, account supervisors.