04.08.09

Orange "Lonely Friends" TV commercial

TV/Radio Commercials, Consumer

Orange is a brand of the France Telecom Group—providing mobile, broadband, fixed, business and entertainment services across Europe—and one of the world’s leading telecommunications operators with more than 170 million customers on five continents. In a run-up to the company’s fifth anniversary, Fallon London created a campaign to promote a 2-for-1 cinema tickets offer available every Wednesday to all Orange mobile and broadband customers. Directed by Hungry Man, this spot tells the heart-warming story of The Wicked Witch of the West from the timeless classic The Wizard of Oz, who now lives a less wicked life in rural England, enjoying a trip to the cinema with her friend, Vicki. The quirky friendship between The Witch and Vicki remind people that films really are better when you see them with a friend.

Dave Day, Fallon London, art director; Lawrence Seftel, Fallon London, writer; Tony McTear, Fallon London, creative head; Richard Flintham, Fallon London, executive creative director; Hank Perlman, Hungry Man, director; Danny Cohen, Hungry Man, director of photography; Gemma Knight, Fallon London/Tim Nunn, Hungry Man, producers; Alaster Jordan, The Whitehouse, editor; MPC, post/visual effects artists/online editor; Katrien DeBauw, Fallon London, group account director; Romilly Martin, Fallon London, account director; Tim Millar, Fallon London, agency planner; Mediaedge:cia, media agency; Stuart Bowden, media planner; Greenlight, rights clearance; Justin Billingsley, brand marketing director/Spencer McHugh, head of advertising and design, clients.

hungryman.comhttp://web.orange. ...