OREO History print campaign
Print Ads, Consumer
Enjoyed in more than 100 countries, OREO is the world’s top selling cookie and celebrated its 100th birthday on March 6. As part of the global celebration DraftFCB’s New York and Paris offices launched new advertising that features OREO playing a role in some of the most memorable moments of the last 100 years. All about engaging, or reengaging, the spirit of childhood, the delightful campaign touches on historical moments and milestones over the past century—with an OREO twist.
Bob Neuman/Pierre-Marie Faussurier/Sebastien Zanini/Megan Williams/ Zhanna Chausovskaya/Dana Ganci, art directors/writers;
Yego Moravia/Johnny Por Taing, designers;
Pierre-Marie Faussurier/Sebastien Zanini, concept;
Megan Williams/Megan Sheehan/Bob Neuman, creative directors;
Jill Applebaum, group creative director;
Darren Moran, executive creative director;
Richard Pierce, photographer;
James Kozyra, art producer;
Anthony Nelson, executive producer.