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09.17.12

Oxelo "Hugs" TV spot

TV/Radio Commercials, Consumer

For the launch of Oxelo’s new Diabolo skate collection, ad agency Fred & Farid Paris created a TV spot that highlights its most important feature: an easy braking system. With a humorous approach, this spot shows that not being able to control the brakes on skates can be, well, problematic. It’s thanks to the line’s brakes that beginners can have fun, be confident and let go while avoiding the biggest obstacles of this sport—pain and embarrassment. Shot in Barcelona the spot was broadcast in Spain in June and will premiere in France, Italy and Portugal in 2013.

Laurent Toth/Marc Badinand, art directors/writers; Fred & Farid, creative directors; Nan, Soixante Quinze, director; Koniba Pleah/Jules Dieng, Soixante Quinze, producers; Koniba Pleah/Soixante Quinze, post production; Chut on vous écoute, music studio; Baptiste Ribeton, brand supervisor; Bérengère Mangin/Alice Lombard, agency supervisors; Adélaïde Samani, art buyer; Oxylane Group, Oxelo, client.

www.fredfarid.comoxelo.com/en