10.26.10

Pacific Paint "Creatures" campaign

Print Ads, Consumer

Boysen, the number one paint in the Philippines, is the only paint accredited with Responsible Care, the global voluntary initiative to improve a product's safety and environmental performance. To further affirm Boysen’s commitment to environmental safety, the creative team at TBWA\Santiago Mangada Puno (Philippines) explores new life forms for its 2010 poster and press campaign. The follow-up to last year’s “Flower” campaign, uses new splashing and dripping techniques and gallons of Boysen Paints to create dramatic creatures—“Jellyfish,” “Mantis” and “Snail.”

Jake Tesoro/Manuel Villafania/Nolan Fabular, art directors; Bryan Sly, writers; Melvin Mangada, executive creative director; G-nie Arambulo, photographer; Rusby Gonzales, digital designer; May Dalisay, agency producer; Chromagraph, production company; Kara Filamor, account director; PHD Media Network, media agency; Pacific Paint (Boysen) Philippines Inc., client.

www.tbwa-smp.comwww.boysen.com.ph