03.08.10

Panasonic outdoor boards

Out-of-Home Ads, Consumer

With thousands of sensory nerve fibers in the nostrils, trimming nose hair can be as risky as cutting live wires. Saatchi & Saatchi Indonesia used billboards around actual electronic wires and poles to amusingly, yet convincingly, dramatize the need for the Panasonic nose hair trimmer’s safety cutting system.

Audy Sutama, art director; Pancaputera, writer; Juhi Kalia, creative director; DeadWolf Studio, illustrator; Rudy Harianto, retoucher; PT. Panasonic Gobel Indonesia, client.

www.saatchi.comwww.panasonic.net