06.27.08

Pandora's Bock label redesign

Identity, Consumer

When the old label for Breckenridge Brewery’s Pandora’s Bock (a strong, malty, caramel, nutty, beer) was considered “too frilly, too clip-arty, and too poorly drawn,” Denver-based Cultivator Advertising & Design recreated it. The WWII fly-boy art (think fighter plane nose cones) has an historic, sexy, handmade, beer aficionados appeal. And, if Pandora’s facial expression looks familiar, it’s because it’s from Alphonse Mucha’s art nouveau posters for Job cigarette paper.      

Monte Mead, designer/creative director; Chris Tesmer, illustrator; Breckenridge Brewery of Colorado, LLC, Denver, client.

www.cultivatorads.comwww.breckbrew.com/ ...