08.04.09

Partnership For A Drug-Free America print ads

Print Ads, Public Service

Tampa, Florida ad agency, 22squared recently completed this pro-bono integrated campaign. Aimed at providing parents with the tools, tips and knowledge about how to intervene, more specifically what to say, if they suspect their teens are experimenting with drugs, the ads drive them to DrugFree.org.

copy (can): Daughter: I tried it once, okay. Dad: (silence). Daughter: I found it in our garage. I mean, come on, just how harmful can it be? Dad: (silence).

copy (bong): Daughter: Big deal. It's just pot. Mom: (silence). Daughter: It's not like it's addictive or anything. Mom: (silence). Daughter: Didn't you say you smoked pot when you were my age? Mom: (silence).

copy (pills): Son: Why are you snooping through my room? Dad: (silence). Son: They're just pain pills. Besides, it's not like I'm doing heroin.

Derek Kirkman, art director; Kevin Botfeld, writer/associate creative director; John Stapleton, chief creative director.

22squared.comwww.drugfree.org