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The Partnership at TV spot

TV/Radio Commercials, Consumer

The Partnership for a Drug-Free America recently changed its name to The Partnership at To introduce its new branding and to make the nonprofit more available and relevant to parents and families, the organization launched a new campaign from ad agency Euro RSCG New York. The campaign draws an easy connection to the organization’s Web site as a destination and a resource with a public service TV and print campaign that includes this spot (“Telltale Signs”) targeting parents to let them know they’re not alone when dealing with teenage drug use.

John Rea, Euro RSCG, art director; Aaron Blazey, Euro RSCG, designer; Steve Diamond, Euro RSCG/Gino Carolini, Euro RSCG, creative directors; Graham Turner, Euro RSCG, executive creative director; Lenny Dorfman, Radical Media, director; Jeff Stock, Euro RSCG, agency producer; Lisa Villamil, Berwyn, post producer; Angie Revell, Radical Media, line producer; Maya Brewster, Radical Media/Jim Bouvet, Radical Media, executive producers; Scott Gaillard, Berwyn/Sam Barden, Berwyn/Jeff Ferruzzo, Berwyn/Steve Evans, Berwyn, editors; Samuel Barden, Berwyn, assistant editor; Marc Ripper, Berwyn, colorist; Ray and Sherman Foote and staff, Big Foote, music house; Sara Daino, Euro RSCG, account executive; Cathy Pitegoff, Euro RSCG, business manager/talent negotiator; Rori Floyd, Euro RSCG, talent manager.