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12.16.11

Pelephone "Speed is in Fashion" spot

TV/Radio Commercials, Consumer

BRW USA director Eli Sverdlov makes hair-raising speeds fashionable in this playful spot for Israeli telecommunications company Pelephone out of Adler Chomski & Warshavsky GREY, Israel. It features a dowdy barber who’s transformed into a dapper trendsetter when his convertible car-inspired hairstyle catches on and fashionable women around town begin sporting the air-altered hairstyle. The spot closes on the super, “Speed is in fashion” and the Pelephone logo.

Julia Smelanksy Alon Braier, Adler Chomski & Warshavsky, art director; Aharale Kidron, Adler Chomski & Warshavsky, writer; Ziv Meiri, Adler Chomski & Warshavsky, creative director; Tal Riven, Adler Chomski & Warshavsky, executive creative director; Eli Sverdlov, BRW USA, director; Manu Kadosh, BRW USA, director of photography; Meital, Adler Chomski & Warshavsky/Tzoref, Adler Chomski & Warshavsky/Nurit Rimon, Adler Chomski & Warshavsky, producers; Amit Dekel, Gravity, executive post production producer. Anat Leventon, Adler Chomski & Warshavsky, account manager; Daphna Cherny Gan, Adler Chomski & Warshavsky, account supervisor; Gili Krishek, Adler Chomski & Warshavsky, account executive; Nir Duer, Adler Chomski & Warshavsky, planner.

www.brwfilmland.comwww.pelephone.co.il