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Penny Dreadful promotional films

Motion Graphics, Entertainment

Sky network’s new drama series Penny Dreadful is live action, but when Sky was looking to promote the series through viral videos, the network turned to London-based animation studio Beakus for director Gergely Wootsch’s gothic style. The animated shorts revive characters and images from original penny dreadful books—Dracula, Frankenstein and The Picture of Dorian Gray—in a hybrid of 2-D and 3-D, with dense, hand-painted textures. The project was completed in just seven hectic weeks (and many late nights), but the production process was surprisingly smooth, and the films have been viewed nearly 20,000 times on Beakus’s Vimeo page alone.

Gergely Wootsch, director; Steve Smith, producer; Beakus (London, United Kingdom), production company; BSkyB, client.