08.27.10

People for Bikes launch campaign

Collateral, Public Service

With more people riding bikes than ever before, it was the perfect time to launch a national movement to improve bicycling. Colle McVoy Minneapolis teamed with the national coalition, Bikes Belong, to create People for Bikes, a new brand and movement to make the world a more bike friendly place. Each piece (and this Web film) is intended to inspire people from all backgrounds and levels of ability to bike and join the movement to build more trails, paths and bike lanes and to make riding safer and more accessible for everyone.

Derek Till, senior art director; Dana Bruington, art director; Fabien Dodard, junior art director; Joe Monnens, senior designer; Joel Stacy, senior writer; Jim Carey/Brian Ritchie, writers; Mike Caguin/Mary Ray, executive creative directors; Brian Ritchie, associate creative director; Zara Gonzalez Hoang, senior interactive designer; Steve Rauner, executive producer; Alina Perez-Campos, producer; Katie Hilgemann, line producer/project manager; Amber Navarrete, Cold Cuts/Micah Dahl, Cold Cuts, editors; Explosions in the Sky, music.

www.collemcvoy.comwww.peopleforbikes.org