Perfect Bar packaging
Perfect Bar began with a journey: a family of ten health nuts piled into a motor home and roamed the country for four years. Along the way, they created a nutrition bar. Health-focused advertising agency LRXD redesigned the packaging for the seven varieties of Perfect Bar to share this unique story and explain what it is that makes the brand perfect. The new look has already made a splash, and distribution numbers are rising quickly.
Eric Kiker, writer; Kent Ervin, designer; Kelly Reedy, creative director; LRXD (Denver, CO), ad agency; Perfect Foods Bar, client.