09.02.10

Permanence Matters print ads

Print Ads, Self-Promotion

A division of Glatfelter, a global paper supply company, Permanence Matters focuses on preserving books for future generations by printing them on paper that lasts. Charlotte, North Carolina, BooneOakley’s creative solution came from the mission of the company: To preserve the written word forever. They brought to life famous scenes from literature and used them to surround something synonymous with eternity—the infinity symbol.

tagline: The right paper can make a story last forever.

Matt Klug, art director; Keith Greenstein, writer; David Oakley/John Boone, creative directors; Hac Job, digital imaging.

booneoakley.comwww.permanencematt ...