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08.09.12

Petcurean GO! brand film

TV/Radio Commercials, Business

Petcurean is a family-owned Canadian company that manufactures pet food products with ingredients that include concentrated forms of meat, fish and poultry and fruits and vegetables. To reinforce a Fall 2011 identity and packaging overhaul by Vancouver-based Subplot Design, Petcurean Pet Nutrition partnered with Subplot and Aspect Films to create this stunning brand film for its GO! line.

Filmed entirely in Canada the concept based on the positioning line, “Created to put more life into your pet” and follows the same striking black-and-white, active pet photography on the packaging and sales materials. Shot with a Phantom HD Gold, untethered in a water-proof housing, the 1,000-frames-per-second footage magnificently captures the intensity, motion and athleticism of three normal, everyday dogs that eat GO! daily. The film will be embedded in Petcurean’s website, distributed through social media channels and shown at events and tradeshows.

Pete Pallett, writer; Matthew Clark, creative director; Bryant Bell, Aspect Films, director/production; Jaimie Turkington, Petcurean Pet Nutrition, client.

www.subplot.comwww.petcurean.com