09.16.09

Pizza Inn TV commercial

TV/Radio Commercials, Consumer

Texas-based Pizza Inn, Inc. operates 250 U.S. locations in 17 states, primarily in the southeast. In its first brand advertising (i.e., advertising not built around events or price promotions), Boulder-based TDA Advertising & Design uses family discord to set up the campaign tag line, “One thing any family can agree on.” The 30-second spot features dress-alike twins whose synchronized eating, says their dad, “was ok when you were kids, but now it’s just creepy.” Loud squabbling erupts but Pizza Inn pizza restores family civility.

Jonathan Schoenberg/Thomas Dooley, creative directors; Matt Leavitt, art director; Jeremy Seibold, writer; Ryan Ebner, HSI, director.

www.tdaadvertising.comwww.pizzainn.com