01.01.07

Salon Platinum ad campaign

Print Ads, Consumer

Some people say it's what's on the inside that counts. Those people are not the clientele of this ultra-hip salon located in the heart of ever-so-vain Orange County, where image is everything. To attract new customers looking to break out of their shells, Costa Mesa-based Honest Mechanics created this newspaper campaign with an unapologetic, image-conscious tone. The look and feel perfectly matches the vibe of the salon and its workers. Their motto: People who say that image isn't everything, are just people with really bad hair.

Gordon Chislett, art director; Matt McNelis, writer.

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