Playland campaign Exhibit

Playland campaign

Rethink dares visitors of the Vancouver amusement park to lose control in a bold print campaign.

Vancouver's amusement park Playland hosts an event that grants winners free tickets, with a catch—the entire experience is out of their control. Everything from the rides they go on to the number of mini-donuts they eat is determined by an online audience, voting in real time. Creative agency Rethink designed a print campaign that dares visitors to experience a thrilling mix of excitement and fear when they "Lose Control."

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