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Playland campaign

Print Ads, Entertainment

Vancouver's amusement park Playland hosts an event that grants winners free tickets, with a catch—the entire experience is out of their control. Everything from the rides they go on to the number of mini-donuts they eat is determined by an online audience, voting in real time. Creative agency Rethink designed a print campaign that dares visitors to experience a thrilling mix of excitement and fear when they "Lose Control."

Dominic Prevost/Hannes Ottahal, art directors; Jordan Cohen/Danielle Haythorne, writers; Ian Grais/Chris Staples, creative directors; Anthony Redpath, photographer; Jonathon Cesar, studio artist; Scott Russell, producer; Rethink (Vancouver BC, Canada), ad agency; Playland, client.