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PlayPlax packaging and identity design

Packaging, Consumer

Originally designed for toy company Trendon by Patrick Rylands in 1966, PlayPlax won The Duke of Edinburgh’s Prize (now the Prince Philip Designers Prize) for Elegant Design in 1970. London-based Webb & Webb Design Limited created a new identity and packaging for the game which was recently re-released by Portobello Games. Many artists, designers and architects, including sculptor Rachael Whiteread, acknowledge PlayPlax as a childhood inspiration; however, with its jewel like photography and fun copy the box intends to appeal not only to nostalgic adults but to children of all ages.

Brian Webb/James Webb/Dan Smith, designers; Brian Webb/James Webb, creative directors.