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02.01.13

Pointer Brands refresh

Identity, Consumer

"I was lucky enough to get contacted by Jack King from L.C. King Mfg. Co. in Bristol, Tennessee to help refresh Pointer Brands retail look and feel," said designer Daniel Blackman. "Approaching a brand that is 100 years old was an exciting experience. The goal was to slightly modernize the brands look and feel, while keeping true to the history. The L.C. King Mfg. Co. has been owned and operated by the King family since 1913. The company has survived floods, world wars, depressions, recessions and influence from outsourcing. Pointer brand is 100 percent made in the U.S.A and will always stay that way."

Daniel Blackman (Brooklyn, NY), designer/photographer; Jack King, L.C. King Mfg. Co., client.

www.dblackman.com