11.06.12

popchips print ads

Print Ads, Consumer

Venice Beach, California-based agency Zambezi just released a new campaign featuring Katy Perry as the face of the popchips brand. The first of the campaign’s four looks, “bite me,” makes reference to the ever-popular vampire phenomenon, with Perry sporting fanged teeth. In another, she wears fitness-inspired apparel that plays off the delicious and better-for-you message of the brand. The final two executions channel Perry’s love of fashion as a means for expressing her personality while highlighting the fact that people can enjoy popchips guilt-free.

Madeleine Grandbois, associate creative director; Kevin Buth, creative director; Brian Ford, executive creative director; Arthur Belebeau, photographer; Keith Belling (CDO), popchips/Brian Pope (SVP marketing), popchips, clients.

www.zambezi-la.comwww.popchips.com