PopTech "Toward Resilience" opening sequence
Motion Graphics, Self-Promotion
Marking its fourth collaboration with PopTech, the annual gathering of world-changers, Trollbäck + Company created the conference’s opening sequence around the theme “Toward Resilience.” The event took place the last week of June in Reykjavik, Iceland; inspired by the power of the Icelandic nature, T+Co’s interpretation of the theme plays with the juxtaposition of opposing forces, such as creation and destruction, light and darkness, smoothness and sharpness. Using a frequency of lines, it explores how they define form. The team developed a shader in Maya that maps luminance to 3-D objects and creates corresponding lines in reaction to light; the challenge was finding the balance between being too reductive and abstract and too literal.
Peter Alfano, art director;
Kelli Miller, designer;
Justin Zurrow, technical director;
Jakob Trollbäck, executive creative director;
Peter Alfano/ Justin Zurrow, 3-D animators;
Whitney Green, producer;
Michael Montes, composer.