03.21.12

Powder Mountain outdoor boards

Out-of-Home Ads, Consumer

Salt Lake City based Super Top Secret created this campaign for Powder Mountain to keep non-locals away from their precious snow stashes. With the tagline, “Paid for by Powder Mountain Locals,” it’s part scare tactic and part reverse psychology. The campaign connected with both territorial natives and tourists alike who were seeking the most epic and secretive ski spot Utah has to offer.

Tanner Capua, designer; Jared Strain/Aaron Sather, design directors; Jake Gunderson/Jason Brady, writers; Ryan Martindale, creative director; Roxanne Wise, producer.

wearetopsecret.comwww.powdermountain.com