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Jeep Compass Urban Playground print campaign

Print Ads, Consumer

BBDO Detroit created these two print ads (in conjunction with a TV spot) to introduce the all new Jeep Compass. The campaign features a “person,” comprised of urban elements, riding the Compass through the city like a surfer, a skater (TV) and a yogi, to highlight the ride and handling of the car. “Surfer” is running in the January issue of ESPN and “Yoga” can be found in Self and Jane.

Merritt Fritchie, art director; Bill Majewski, writer; Rick Dennis, executive creative director; Robin Chrumka/Mike Stocker, creative directors; Brand New School, illustrator; Jeep Compass, client.