Jeep Compass Urban Playground print campaign
Print Ads, Consumer
BBDO Detroit created these two print ads (in conjunction with a TV spot) to introduce the all new Jeep Compass. The campaign features a “person,” comprised of urban elements, riding the Compass through the city like a surfer, a skater (TV) and a yogi, to highlight the ride and handling of the car. “Surfer” is running in the January issue of ESPN and “Yoga” can be found in Self and Jane.
Merritt Fritchie, art director;
Bill Majewski, writer;
Rick Dennis, executive creative director;
Robin Chrumka/Mike Stocker, creative directors;
Brand New School, illustrator;
Jeep Compass, client.