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The Private Bank ads

Print Ads, Business

Any business that can leverage a unique advantage is bound to succeed. The PrivateBank helps its commercial clients find their secret weapon, discovering the unique “X factor” of each business. Chicago-based advertising agency Sponge wanted to demonstrate that The PrivateBank provides more than banking products—it helps clients’ businesses thrive. Sponge developed a campaign that highlights a visual “X” within the context of business environments and added the tagline, “What's your X Factor?” The images reinforce The PrivateBank's own unique advantage among competitive commercial banks.

Alex Tarrant/Larry Butts, art directors; Patrick Hoopes, writer/associate creative director; Paul Brourman, chief creative officer; Giannini Creative, retoucher; Sponge (Chicago, IL), ad agency; The PrivateBank, client.