06.26.08

NetJets Europe Private Jet Card Web spot

Online Ads, Consumer

To promote the NetJets Private Jet Card, Emeryville, California-based Michael Mabry Design, created this charming spot to illustrate one of the many benefits of flying private. The star, Alphonse, an industrious Jack Russell Terrier with an arduous travel schedule is a true believer in getting the most out of life and his Private Jet Card is an invaluable tool for meeting professional demands and maintaining domestic harmony. Particularly challenging was expressing the concept without words, since the microsite where the spot was launched communicates in seven languages.

Samantha MacKellar, NetJets Europe, senior graphic designer; Danny Altman/Michael Mabry, creative directors; Thomas Heinser, director; Eric Peltier, Tin Box, director of photography; THP-San Francisco, production company; Eric Peltier/Thomas Heinser, editors; Jeremiah Moore, sound engineer; Cameron Noble, After Effects; Giancarlo Dellapina, on-set sound; Simon Onwurah, local producer; Nina Kobiashvili, prop stylist; Shaida Day, wardrobe stylist; Location Works (UK), location company; Halliford Studios, studio; Robert Dranitzke, NetJets Europe, vice president of marketing; Gerry Cott, dog trainer; Alphonse (Tobi), A-Z Animals; other canine talent, A-Z Animals; Ken Hazeldine (chauffeur), Mad Dog Casting; Romain Thibeault (captain), NetJets Europe; Christophe Le Serre (first officer), NetJets Europe.

www.michaelmabry.comwww.netjets.com