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Protex Antibacterial Soap print ads

Print Ads, Consumer

Some professions are dirty. Living with someone whose hands have been places that most people don’t want to think about is the subject of Y&R Cape Town’s recent campaign for Protex. The team wanted to show that washing with Protex removes 99 percent of all germs, which means hands are always clean and fresh no matter where they’ve been. Local photographer Bryan Traylor, of Locker 14, captured a series of moments of affection that demonstrate how effective Protex is at protecting families from germs.

Ismaeel Chetty, art director; Werner Marais, writer; Graham Lang, creative director; Bryan Traylor, Locker 14, photographer.