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Psi Czar Dog Grooming Studio print ads

Print Ads, Consumer

Lowe GGK Warsaw launched this poster campaign for Psi Czar Dog Grooming Studio with three executions. The concept results from a basic observation—a messy dog loses its shape, sometimes making it hard to know where the dog begins and ends. The campaign proves how the simplest illustrations can communicate the most comprehensive message.

Patryk Michon, art director/writer/illustrator; Koczman Balint, typographer.