07.03.08

The Puppy Store identity/interior

Environmental Graphics, Consumer

In the center of the Melrose Avenue shopping district, this store caters to every facet of dog ownership. It’s a clean, hip, modern, well-designed environment where people can hang out and bond with their pets. Los Angeles-based DigitalWonder, created everything from the brand identification, marketing strategy and Web site, to the interior design, merchandise layout and hangtags.

Doug Kim, creative director; Muliadi Jeo, programmer.

www.digitalwonder.comwww.orangebone.com