07.03.08
The Puppy Store identity/interior
Environmental Graphics, Consumer
In the center of the Melrose Avenue shopping district, this store caters to every facet of dog ownership. It’s a clean, hip, modern, well-designed environment where people can hang out and bond with their pets. Los Angeles-based DigitalWonder, created everything from the brand identification, marketing strategy and Web site, to the interior design, merchandise layout and hangtags.
Doug Kim, creative director;
Muliadi Jeo, programmer.
www.digitalwonder.comwww.orangebone.com