03.11.10

Pure Pret beverage packaging

Packaging, Consumer

International café chain Pret A Manger launched a rejuvenated look for its range of Pure Pret sparkling fresh juices.The company, which specializes in freshly prepared, natural products, partnered with Crown Bevcan, a leading metal beverage packaging manufacturer in Europe and the Middle East, to create a beverage can that reflects its brand image and values. The new Pure Pret cans feature detailed typography and images of iconic food-based characters. The detailed graphics are displayed on a clear white background and realistically emulate the textures of the fruits used in the juices to communicate the flavors (Sparkling Orange, Apple, Elderflower & Grape, Ginger Beer and Yoga Bunny Detox). In line with Pret A Manger’s position on sustainability and recycling, the metal beverage cans are an ideal fit for the revamped line.

www.pret.comcrowncork.com