09.18.09

Purity Organic "Straws" out-of-home

Out-of-Home Ads, Consumer

The goal of this installation, by McCann Erickson, New York, was to get people thinking about some of the impure ingredients that might be present in their current favorite beverage and to consider Purity Organic as a more natural alternative. Over the course of several days, street teams placed hundreds of giant bendy straws in trash cans throughout New York City, printed with the message: “What are you really drinking?” Thousands of people saw, took pictures of, pretended to drink from and, in some cases, stole the straws.

Mat Bisher, art director; Jason Schmall, writer; Jason Schmall/Mat Bisher, associate creative directors; Tom Murphy/Sean Bryan, group creative directors; Steve Ohler. executive creative director; Joyce King-Thomas, chief creative officer; Jonathan Dudlak, Chicago Paper Tube and Can Company, straw production manager.

www.mccann.comwww.purityorganic.com