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Puustelli Miinus Launch

Exhibition Design, Business

Puustelli is a leading kitchen producer in Finland. The Miinus kitchen is Puustelli’s ground-breaking innovation, a system of cabinetry and counters where every detail has been selected on ecological grounds. The product launch event—a four-day show for special guests and the press at Korjaamo Culture Factory—included different installations showing the technological innovations and unveiled new brand image created by Helsinki-based creative agency Bond.

Anna Pilkama, producer; Paavo Lehtonen, photographer; Aleksi Hautamaki/Tuukka Koivisto/Arttu Salovaara, creative directors; Bond (Helsinki, Finland), design firm; Puustelli, client.