Puustelli Miinus Launch
Exhibition Design, Business
Puustelli is a leading kitchen producer in Finland. The Miinus kitchen is Puustelli’s ground-breaking innovation, a system of cabinetry and counters where every detail has been selected on ecological grounds. The product launch event—a four-day show for special guests and the press at Korjaamo Culture Factory—included different installations showing the technological innovations and unveiled new brand image created by Helsinki-based creative agency Bond.
Anna Pilkama, producer;
Paavo Lehtonen, photographer;
Aleksi Hautamaki/Tuukka Koivisto/Arttu Salovaara, creative directors;
Bond (Helsinki, Finland), design firm; Puustelli, client.