The Richards Group’s spot advises people to grab a meal on the go when they're too busy to eat.
Convenience store retailer QuikTrip recently debuted a new campaign by Dallas independent The Richards Group. Called “Think Quik,” it advises people to grab a meal on the go from QuikTrip when they’re too busy for breakfast and lunch. Everyone has stuff—life, work, kids—that holds them up in the morning and during the workday; this campaign connects with people and shows them that QuikTrip is empathetic to their busy lives. Rooted in reality, and comically showcasing people in a variety of frustrating scenarios (shown “Homework”) that prevent them from eating, the campaign features spots that pose the questions, “No time for breakfast?” and “No time for lunch?”