06.19.09

Rabbit Children CD packaging

Packaging, Consumer

In the age of digital media where album art often consists of lo-res JPEGs in iTunes, well-designed music packaging gets noticed. This limited-edition letterpress CD package for Clutter Bear Records was sent to music journalists and bloggers, promoters and radio stations and sold at shows. The package design, which contains a foldout insert of illustrations inspired by the band’s lyrics, helped Rabbit Children’s debut album cut through the clutter and stand apart from the comps music critics typically see.

Brian Danaher, art director/designer/illustrator. Spark Printing Solutions, letterpress printer.

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