01.23.12

Ray-Ban "Rare Prints" spot

TV/Radio Commercials, Consumer

New York-based Blacklist director Saiman Chow recently completed this spot for Ray-Ban via Marcel, Paris. “Rare Prints” is an ongoing campaign that highlights the limited edition series that couples colorful new patterns and the original Wayfarer. Artist, LaBoca, illustrated a psychedelic version of a Mondrian-inspired universe that references the product's pattern and Chow brought the artwork to life with this handmade stop-motion piece.

Based on the Mondrian-styled sunglasses and pacing with a turn-of-the-century, French accordion-like feel, the fifteen-second spot is a visual feast based on a print ad featuring nesting dolls. Loving the concept of the Matryoshka dolls, Chow pushed the concept further with a fun and unique animation with multiple layers comprised of a broad range of materials including clay, yarn, colored paper... and a live chameleon.

Bastien Grisolet, Marcel, Paris, art director; Sebastian Piacentini, Marcel, Paris, writer; Mathew Amonson, Studio Nos/Jeremy Bronson, Studio Nos/Sebastien Vacherot, Marcel, Paris, creative directors; Mathew Amonson, Studio Nos, director of photography/special effects director; La Boca, artist; Mathew Amonson, Studio Nos/Luca Vitale, Studio Nos, animators; Fred Kim, Blacklist, digital imaging; Saiman Chow, Blacklist, director; Mathew Amonson, Studio Nos/Junko Shimizu, Studio Nos/Zack Williams, Studio Nos, visual effects artists; John Bega, Studio Nos/Cleo Ferenczi, Marcel, Paris/Patrick Gantert, Blacklist, producers; Sophie Gate, Blacklist, associate producer; Sean McGovern, Antfood/Michael Neithardt, Blacklist, executive producers; Wam, production service company; Blacklist (New York, NY), production company; Marcel Paris, ad agency; Ray-Ban, client.

www.blacklist.tvwww.ray-ban.com