08.23.10

Ray-Ban Rare Prints Web films

Online Ads, Consumer

In 2010, Ray-Ban evolved its product line from color to patterns. To celebrate the new collection, Ray-Ban and Cutwater collaborated with several international print makers and introduced nine unique designs under the moniker, “Rare Prints.” What resulted is a truly unique set of limited edition posters signed and numbered by the artists. Taking it one step further, Ray-Ban and Cutwater brought the Rare Prints poster campaign to life in this series of five stop-motion Web films.

Marcos Cross, Cutwater, art director; Marty Senn, Cutwater, associate creative director; Travis Britton, Cutwater, creative director; Chuck Mcbride, Cutwater, executive creative director; Ralph Kaechele, Tomorrow’s Brightest Minds, director of photography; Jennifer Golub, Cutwater, agency executive producer/director of broadcast content; Billy Poveda, Oil Factory, executive producer; Bill Spangler, Cutwater, producer; Mark Caballero, Screen Novelties, visual effects supervisor; Lime Studios, sound designer; Monica Pasternak, business manager; Christian Navarro, account person.

www.cutwatersf.comwww.ray-ban.com/us ...