04.24.06

Global Television rebranding campaign

Identity, Business

Hollywood, California-based Spark, created a new look—and a new attitude—for Canadian network’s, Global Television, that calls attention to the power of it as a global media brand. A stylized “greater than” symbol points to the essence of the Global experience and differentiates it from its competitors by implying “more”—more background, more insight and more perspective. It drives the campaign message on all fronts including on-air graphics, national and local news packaging and network vehicles.

Elaine Cantwell, Spark, designer; Elaine Cantwell, Spark/Vern Freedlander, Global News, creative directors; Brain Neal, Marketing, Global Television, director of creative services; Patty Kiley, Spark, executive producer; Patty Kiley, Spark, producers; Drive Studio, animator; Eggchair Music (entertainment)/James Bowers Music (news), music composers; Toby Keil, Spark, footage researcher; Kathy Dore, CanWest MediaWorks, Inc., president television and radio; Walter Levitt, CanWest MediaWorks, Inc., senior vice president marketing; David Hamilton, CanWest MediaWorks, Inc., vice president marketing; Global Television, CanWest MediaWorks, Inc., client.

www.sparkcreativei ... www.canwestglobal.com